Welcome to the ultimate guide to Launch Jacking, a powerful affiliate marketing strategy designed to leverage the anticipation, excitement, and traffic generated during product launches to boost your online income. Launch jacking can be an incredibly lucrative affiliate marketing strategy – if executed correctly. In this comprehensive step-by-step tutorial, we will explore the ins and outs of Launch Jacking, its effectiveness in 2023, and how you can take this strategy to the next level to achieve extraordinary results.
What is Launch Jacking?
Launch Jacking is an ingenious form of affiliate marketing that capitalizes on the buzz surrounding product launches. Whether it’s an information product, software, or physical product, Launch Jacking allows you to tap into the massive traffic and enthusiasm generated by these launches to promote and earn commissions on the products being released.
Product launches have become the go-to method for digital marketers and renowned brands like Apple. As an affiliate, your role is to strategically align yourself with these launches and provide valuable content that guides potential customers towards making informed purchase decisions.
How Does Launch Jacking Work?
The process of Launch Jacking revolves around creating timely, compelling content that resonates with the launch’s target audience. Let’s break down the key steps involved:
Step 1: The World Gets Notice Of The Launch
At this stage, the product creator announces the upcoming launch to their Joint Venture partners and affiliates. This announcement is typically made on launch forums and platforms like JVnotify Pro and Muncheye.com. As an affiliate marketer, it’s essential to keep an eye out for these announcements and join relevant groups or mailing lists to stay informed about potential launch opportunities.
Step 2: Affiliates And JV Partners Begin To Mail
Once the product creator announces the launch, they provide affiliates with a “Swipe File” containing suggested promotional emails. While these swipe files can be useful for inspiration, it’s essential to customize them to match your unique voice and style. Sending personalized and valuable content to your audience increases engagement and boosts the likelihood of conversions.
Step 3: The Product Launches
As the launch date approaches, the product goes live, and emails are sent directly to the sales page. During this phase, the scarcity principle comes into play, with emails emphasizing the Fear Of Missing Out (FOMO) to drive urgency and prompt purchases.
Step 4: Capitalize on Ultra-Targeted Traffic
Throughout the launch process, potential customers actively seek out product-related information, such as reviews, bonuses, and demo videos. By strategically positioning yourself as a reliable source of this information, you attract highly targeted traffic that converts into sales.
How to Find Hot Launches to Jack
Finding profitable launches at the right time is crucial for launch jacking success. Here are the top ways to identify upcoming launches:
- Affiliate Networks: Platforms like JVZoo, WarriorPlus, ClickBank and Mucheye contain vendor launch calendars you can access.
- Vendor Email Lists: Sign up for creator lists to get early intel on launch plans and potentially access promo materials.
- Product Release Calendars: Bookmark schedules from top vendors announcing upcoming releases.
- Social Media: Follow key product creators for launch announcements and teasers.
- Industry Events & Forums: Launches are often previewed at big conferences and discussed in niche communities.
- Launch Aggregators: Sites like Affiliate Unlocked compile calendars of vendor launches across niches.
Groups like JV Launches can also provide launch announcements in your niche.
Choose the Best Launches to Promote
You can’t possibly promote every launch out there. Carefully vet opportunities based on:
- Relevance: Ensure tight correlation to your niche and audience.
- Value: Assess not just price, but the quality of the offer and ROI.
- Commissions: Look for generous rates above 40%+.
- Creator Reputation: Proven vendors convert better.
- Competition: Heavily promoted launches are harder to stand out in.
- Affiliate Support: You need ample promotional resources from the vendor.
- Timing: Factor in launch dates and workload required.
Filter down to the most lucrative launches aligned with your business. Bigger releases with existing buzz provide the most launch jacking potential.
Secure Assets & Prepare Pre-Launch
Contact vendors 1-2 months pre-launch requesting:
- Sales page access
- Promotional materials
- Approval for bonuses or incentives
- Commission structure details
Getting sales page access early is hugely beneficial for proper planning. Also, request higher commissions as a top affiliate.
Use this pre-launch period to get all your marketing assets ready to maximize results. Create valuable digital bonuses like trainings, templates, or discounts, and promote them to sweeten your deal. Have a system to deliver bonuses to buyers after purchase.
Create High Converting Promotional Assets
Launch jacked assets should provide immense value and amplify the core offer. Consider creating:
- Dedicated launch review page
- Custom bonus package or bundle
- Discount coupon codes
- Product comparison chart
- Lead magnet giveaways
- Urgency and scarcity triggers
- Social media and video promotions
Invest heavily in quality assets that add value for the reader rather than a pure sales pitch.
Drive Targeted Traffic to Your Assets
Launch success depends on driving targeted, scalable traffic to your promotions via:
- Search engine optimization: Optimize launch content for keywords like ‘[product] review’ and ‘[product] demo’ to rank in search.
- Social media marketing
- Email broadcasts
- Paid ads: Get approval from vendors before running paid ads to avoid policy violations.
- Affiliate partnerships
- Content marketing
Distribute omnichannel both before and after the launch peak. Continual visibility is key.
Optimize Assets for Maximum Conversions
Refine your assets to convert as much traffic into sales as possible:
- Persuasive, benefit-focused copy
- Strategic call-to-action placement
- Social proof and trust seals
- A/B testing of elements
- Analytics to identify and optimize conversion bottlenecks
Improving the conversion rate takes analysis, refinement, and persistence. But it directly translates to more affiliate commissions.
The 4 Part System to Launch Jacking Success
To maximize your Launch Jacking success, we’ve put together a four-step system that ensures you’re well-prepared to make the most of every opportunity:
STEP 1: Create The Review Video
Start by creating a compelling review video about the product you’re promoting. Review videos are an excellent way to engage your audience, boost your authority, and rank higher on both YouTube and Google. Ensure your video addresses crucial aspects of the product, such as who it’s for, what it offers, when it’s available, where to buy it, how it works, and why it’s worth investing in.
STEP 2: Create a New Blog Post and Insert the Video On Your Blog
Next, craft a comprehensive blog post complemented by the review video. This post should answer all the potential questions that your audience might have about the product. Consider using the classic journalistic approach of answering the five W’s and one H: Who, What, When, Where, Why, and How. Additionally, guide your readers on what to do next, encouraging them to take action and make a purchase.
STEP 3: Send an Email Out to Your New Blog Post
As an affiliate marketer, your email list is a powerful asset. Send a well-crafted email to your subscribers, linking them to your new blog post. Personalize the email content and tailor it to resonate with your audience, generating excitement and curiosity about the product. A well-timed and engaging email can significantly impact your conversion rates.
STEP 4: Build the Links
Finally, implement a strong backlinking campaign to boost your website’s authority. Building high-quality backlinks is essential for better search engine rankings and long-term success. As your domain authority grows, it becomes easier to rank for future launches and other content, ensuring sustainable affiliate marketing success.
Launch Jacking Success Tips
Follow these tips for launch jacking excellence:
- Start promos 1-2 months pre-launch
- Overdeliver insane value to readers
- Build relationships with vendors
- Keep monetizing post-launch for ongoing commissions
- Continually test and optimize your process – Continually refine your launch process over time based on results.
- Specialize in a niche to become the authority
Preparation and execution matter more than just launch size for success.
Overall, Launch Jacking is an incredibly lucrative affiliate strategy – when executed correctly! Congratulations on gaining a comprehensive understanding of this powerful method. Take this opportunity to join the ranks of successful affiliate marketers and make a mark in the digital marketing world. Remember to stay persistent, be adaptable, and continuously refine your approach based on results. Enroll in a specialized Launch Jacking system to unlock unprecedented affiliate marketing success. Start your journey today! For example, ClickFunnels’ Affiliate Bootcamp product saw lots of launch jacking.