The Ultimate Guide to Dropshipping: How to Start an Online Store Without Holding Inventory

Dropshipping has become an increasingly popular way for entrepreneurs to start an online store without the need to hold inventory. In this article, we will provide a comprehensive guide to dropshipping, including what it is, its advantages and disadvantages, and how to start a successful dropshipping business. We will also provide various options, resources, and links to help you get started.

What is Dropshipping?

Dropshipping is a business model that allows entrepreneurs to sell products online without holding any inventory. In a dropshipping business, the store owner partners with a supplier who handles the storage, packaging, and shipping of the products directly to the customer. The store owner only needs to create an online store, list the products, and market them to potential customers. When a customer places an order, the store owner forwards the order to the supplier, who then ships the product to the customer.


Advantages of Dropshipping

Low Startup Cost

One of the biggest advantages of dropshipping is the low startup cost. Since you don’t need to purchase any inventory upfront, you can start a dropshipping business with very little capital. This makes it an ideal business model for entrepreneurs who want to start a business but don’t have a lot of money to invest.

Easy to Test Different Product Lines

Dropshipping allows you to test different product lines without the risk of buying large quantities of inventory. This means that you can quickly pivot your business if a product line isn’t selling well and try something else.

Flexibility to Work from Anywhere

Since you don’t need to hold any inventory, you can work from anywhere with an internet connection. This makes dropshipping an ideal business model for those who want to work remotely or travel while running their business.

Disadvantages of Dropshipping

Less Control Over Product and Shipping Process

One of the biggest disadvantages of dropshipping is that you have less control over the product and shipping process. This means that if the supplier doesn’t deliver the product on time or the product is of poor quality, it will reflect poorly on your business.

Lower Profit Margins Compared to Traditional eCommerce Businesses

Since you are not buying the products in bulk, you are not getting the same wholesale price as traditional retailers. This means that you will need to price your products higher to make a profit, resulting in lower profit margins compared to traditional eCommerce businesses.

High Competition in Some Niches

Dropshipping has become increasingly popular in recent years, leading to high competition in some niches. This means that it can be challenging to stand out from the competition and attract customers to your online store.

Steps to Starting a Successful Dropshipping Business

Choose a Niche

The first step to starting a successful dropshipping business is to choose a niche. When choosing a niche, you should consider factors such as the level of competition, the size of the market, and the profitability of the products. You should also choose a niche that you are passionate about or have some knowledge in.

Find a Reliable Supplier

The next step is to find a reliable supplier. You can find suppliers through online directories, such as Alibaba or SaleHoo, or through supplier marketplaces, such as Oberlo or AliExpress. When choosing a supplier, you should consider factors such as the quality of the products, the shipping times, and the pricing.

Set up Your Online Store

dropshipping explained

The next step is to set up your online store. You can use platforms such as Shopify, WooCommerce, or BigCommerce to create your online store. These platforms offer easy-to-use templates and integrations with dropshipping apps, such as Oberlo, to make it easy to list and manage your products. When setting up your online store, you should consider factors such as design, user experience, and branding.

Design: Your online store should have an attractive design that is consistent with your brand identity. The layout should be easy to navigate and highlight your products effectively.

User Experience: Your online store should be user-friendly, with clear product descriptions and high-quality product images. The checkout process should be seamless and secure, with multiple payment options to cater to different customer preferences.

Branding: Your online store should align with your brand values and messaging. This includes the colors, fonts, and imagery used on your website, as well as the tone and language used in your product descriptions and marketing campaigns.

Integrating with Dropshipping Apps: Dropshipping apps such as Oberlo can help automate your dropshipping business, making managing your products and orders easier. These apps offer features such as product import, order fulfillment, and inventory tracking, making it easier to manage your online store.

In addition to using a platform such as Shopify, WooCommerce, or BigCommerce, you can also consider building a custom online store using a content management system (CMS) such as WordPress. This gives you more flexibility and control over your online store but also requires more technical expertise.

When setting up your online store, it’s important to ensure that it is optimized for search engines. This includes using relevant keywords in your product descriptions and metadata, optimizing your website structure and navigation, and building high-quality backlinks to your website.

Overall, setting up your online store is a critical step in building a successful dropshipping business. By investing time and effort into designing an attractive, user-friendly online store that aligns with your brand values and integrates with dropshipping apps, you can create a seamless shopping experience for your customers and grow your business.

How to Market Your Dropshipping Store and Build Your Brand

The final step in starting a successful dropshipping business is to market your online store. Since you don’t have a physical store, you will need to rely on digital marketing to drive traffic to your online store. Here are some effective digital marketing strategies that you can use to promote your online store:

  1. Social Media Marketing: Social media platforms like Facebook, Instagram, and Twitter are great places to promote your online store. You can create social media accounts for your business and post engaging content, product images, and updates about your business. You can also run targeted ads on these platforms to reach a wider audience.
  2. Email Marketing: Email marketing is a great way to reach out to your customers and promote your products. You can collect email addresses from your website visitors and send them newsletters, product updates, and promotional offers.
  3. Search Engine Optimization (SEO): SEO is the process of optimizing your website to rank higher on search engine results pages (SERPs). You can optimize your website by using relevant keywords, creating high-quality content, and building backlinks from other websites.
  4. Pay-Per-Click (PPC) Advertising: PPC advertising is a form of digital advertising where you pay for each click on your ads. You can run PPC ads on search engines like Google and Bing or on social media platforms like Facebook and Instagram.
  5. Influencer Marketing: Influencer marketing involves partnering with influencers in your niche to promote your products. You can reach out to influencers on social media platforms and offer them free products or commissions for promoting your products to their followers.

Resources for Starting a Dropshipping Business

Dropshipping-resources (2)


Here are some resources that you can use to start your dropshipping business:

  1. Online Directories: Online directories like Alibaba and SaleHoo can help you find reliable suppliers for your dropshipping business.
  2. Supplier Marketplaces: Supplier marketplaces like Oberlo and AliExpress offer a wide selection of products and easy integrations with popular eCommerce platforms.
  3. eCommerce Platforms: Platforms like Shopify, WooCommerce, and BigCommerce offer easy-to-use templates and integrations with dropshipping apps, making it easy to set up and manage your online store.
  4. Dropshipping Apps: Dropshipping apps like Oberlo and Spocket can help you automate your dropshipping business, making it easier to manage your products and orders.
  5. Digital Marketing Tools: Digital marketing tools like Hootsuite and Mailchimp can help you manage your social media and email marketing campaigns, making it easier to reach and engage with your target audience.


Dropshipping is a great way to start an online store without holding any inventory. By following the steps and tips outlined in this article, you can start a successful dropshipping business and achieve your entrepreneurial goals. Remember to prioritize quality products, reliable suppliers, and excellent customer service, and always be willing to adapt and pivot your business as needed. With the right strategy and resources, you can build a profitable dropshipping business and succeed in the competitive eCommerce market.


  1. Shopify. (2021). What is Dropshipping? Retrieved from https://www.shopify.com/guides/dropshipping
  2. Oberlo. (2021). The Ultimate Guide to Dropshipping. Retrieved from https://www.oberlo.com/blog/dropshipping
  3. SaleHoo. (2021). What is Dropshipping? Retrieved from https://www.salehoo.com/dropship/what-is-dropshipping
  4. AliExpress. (2021). Dropshipping Center. Retrieved from https://www.aliexpress.com/ dropship/index.html
  5. Hootsuite. (2021). Social Media Marketing. Retrieved from https://hootsuite.com/social-media-mark


  1. What are the advantages of dropshipping?
  • Low startup cost
  • Ability to test different product lines
  • Flexibility to work from anywhere
  1. What are the disadvantages of dropshipping?
  • Less control over product and shipping process
  • Lower profit margins compared to traditional eCommerce businesses
  • High competition in some niches
  1. How do I choose a niche for my dropshipping business?
  • Consider factors such as competition, market size, and profitability
  • Choose a niche that you are passionate about or have knowledge in
  1. How do I find a reliable supplier for my dropshipping business?
  • Use online directories or supplier marketplaces
  • Consider factors such as quality of products, shipping times, and pricing
  • Ask for samples of products before partnering with a supplier
  1. How do I market my dropshipping business?
  • Use digital marketing channels such as social media, email marketing, SEO, and PPC advertising
  • Consider your target audience and choose the marketing channels that they are most likely to use
  • Measure the effectiveness of your marketing campaigns and make data-driven decisions.
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